We are a family run business, with a conscientious regard for the welfare of others

Our director and founder Jim Jones, has over 30 years of first aid and health and safety experience, gained during a career of over 20 years in retail management and over 15 years as a senior officer and manager, with St John Ambulance.

During his retail career, Jim worked for a number of retailers, including Coop, Sainsburys, and RoadChef. Whilst with these companies, he was responsible for aspects of health and safety, food safety and fire safety, and became a regional specialist for Sainsburys, during his time as a petrol station manager, for the company.

His career then took a different direction, when he began to work for St John Ambulance, providing ambulance support services, to Gloucestershire Ambulance Service (now South Western Ambulance Service), in addition to volunteering for the organisation, as a senior volunteer, managing the provision of medical cover, at events such as Cheltenham Races, Fairford Air Show, The Cheese Roll at Coopers Hill, Gatcombe Horse Trials, and many more.

Soon after this, he became a trainer, and managed the provision of training to young people in schools and youth groups and to the community as a whole across Gloucestershire.

Following the restructure of the organisation, from a county based management model, to a regional based management model, Jim fulfilled the role of South West Regional Training and Community Project Manager, with responsibility for providing training to members of the public, community groups, young people in schools and youth groups and the volunteers and staff of St John Ambulance, across the South West.

After fulfilling this role for four years, the organisation underwent further restructuring, and Jim was made redundant. However, with an energy, enthusiasm and passion for training people to help them to save lives, Passion First Aid was born.


Our team are fully qualified with over 100 years of combined practical first aid and training experience for all our courses, bringing real-life examples into the delivery of our training, making it more appropriate for your workplace or setting.

We all passionately believe that everyone should learn first aid. It is a life-skill and the more people who know what to do in a life-threatening emergency, the more lives can be saved. We keep our costs low and pass our savings on to you!


We are happy to deliver first aid training, talks and demonstrations to any groups, young people in schools or youth groups, within the community. Please contact us for further details and to discuss your needs further.

Training Courses:

  • On a date, time and at your location for up to 12 delegates
  • Work with your local businesses to save on your employees travel expenses and time
  • Daytime, overnight, evening and weekend delivery
  • FREE First Aid requirement and equipment advice with every course delivered
  • Work with your neighbouring businesses and you can all SAVE money which stays in YOUR cash-flow

Bespoke courses also available

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